Chiara Maltese is Senior Solution Sales Advisor at Microsoft, where she works with luxury houses and premium retailers across EMEA to turn AI ambition into real business results. She advises executive teams on how technology and AI can strengthen the client experience, improve how their business runs and protect what makes a luxury brand distinctive. She has extensive experience in business model transformation and technological innovation. She focuses on helping maisons turn ambitious ideas into clear, measurable results while keeping craftsmanship and client relationships at the centre. She is also a guest lecturer at universities, including Bocconi University and IE Business School, where she speaks about how organisations can transform with AI.