Bulgari Watches Managing Director @ Bulgari Horlogerie
In 1994, Antoine started his career in TAG Heuer as Junior Sales Manager for DFS and Middle-East before evolving as Product Manager. In 1998, he integrated Boucheron Marketing team, adding Jewelry to his scope. In 2002, Antoine joined LVMH Group, entering Zénith as International Marketing Director where he actively contributed to the brand relaunch.
His commercial orientation added to his strategic capabilities allowed him to be promoted Managing Director for LVMH Watch & Jewelry UK, role in which he took part into TAG Heuer, Zénith and Dior Montres brands development. Based on this successful experience, Antoine has been appointed General Manager of TAG Heuer Japan and Korea. In 2014, Antoine has been offered by Bulgari the leadership of Greater China and Australia Region, role in which he significantly developed the turnover and the profitability of the brand. He was then promoted Executive Vice President of Berluti to be then back to Bulgari in September 2019 when he was appointed Watch Business Unit Managing Director for Bulgari Horlogerie.