Mastercard Advisor, Vice President supporting merchant transformation and business experimentation in Europe, with a 27 years of Airline background he supports merchants with a 360º commercial transformation based on data insights and Mastercard payment solutions. With the experience many merchant verticals he has an excellent understanding of the industry needs and current gaps. His passion for driving commercial excellence is based on a solid understanding of the direction needed, the transformation of customer focused value propositions, competences needed and focus on execution.