In the global arena of luxury brands and multinational corporations, Fabrizio Viacava stands out as a digital transformation strategist. Navigating diverse markets from Roberto Cavalli’s international expanse to Etro s.p.a.’s global endeavors, Fabrizio’s leadership has consistently spotlighted the power of digital tools to elevate revenues. As Global Digital Senior Director and Chief Digital Officer, he championed e-commerce strategies that didn’t just boost sales, but significantly enhanced customer experiences across various international touchpoints. Whether shifting Costa Crociere s.p.a. to a direct e-commerce model or skyrocketing Tod’s s.p.a. to record-breaking sales, the underpinning principle was always the fusion of digital innovation with superior customer experience. His earlier stints with global giants like L’Oréal and Vodafone further emphasized the synergy of digital initiatives with multinational brand marketing. Throughout his illustrious journey, Fabrizio Viacava has showcased how a digital-first approach, tailored to the nuances of international markets, can reshape revenue trajectories while keeping customer satisfaction at the forefront.