Guido Terreni

CEO @ Parmigiani Fleurier

I am a systemic-thinker, brand builder and result-oriented senior executive with entrepreneurial acumen and broad international experience in general & operational management, notably in the luxury industry.
My soul is Italian, that shapes my creativity, my sensitivity to beauty, my emotions and my priorities in life.
My experience enriched it with Anglo-Saxon and Swiss influences, the first in forging my result-oriented mindset, the latter in appreciating pragmatism and respect for the other.

I operate in the interest of the brand, that I unreservedly put as the first priority, nourishing it with creativity, respect and consistency. I find motivation in orchestrating a strategic vision, thriving its potential and guiding teams to feel pride and pleasure in innovating and building long term value, transforming ambitiously a business.

I trust that excellence in decision making arises from the constructive contribution of diverse opinions supported by smart thinking and instrumental to a shared vision. I champion positive accountability for future ideas and for the resources functional to make them come true, in opposition to retrospective accountability for the mistakes done.

Leadership can be only expressed if empowered without ambiguity. The leader has the moral obligation to show the way, mentoring and developing talents, creating an environment where people can thrive.

Outside work, I’m fond of progressive rock, motorbiking wandering, powder skiing and cultural & discovery travelling with my family. This is how I free my mind and feel connected to the present moment.