Jonathan Brinbaum
Managing Director Watches & Parfums BVLGARI
Jonathan Brinbaum, a 41 years-old native French earned a double Msc in Marketing and Finance from ESCP Business School (Paris Business School) and BI Norvegian School of Management.
After more than 15 years professional experience, Jonathan has worked in mass consumer goods, luxury fragrances and cosmetics as well as Jewellery & Watches. Marketing native, Jonathan has worked in both markets and headquarters with ever-increasing responsibility, across several countries up to market general management.
Jonathan began at P&G France as Assistant Brand Manager for Baby Care. He rapidly evolved in the Fabric care, then the Beauty division before being promoted Global Brand Manager in 2011. He joined at that time P&G Prestige Products in Geneva working for Dolce&Gabbana Fragrances and Cosmetics. He led global strategic marketing roles followed by global design roles for 4 years, before taking the global marketing head of French Fragrances brands Lacoste and Rochas, still with P&G.
In 2015, he left P&G Prestige to enter LVMH and BVLGARI as Global Marketing Director for the Fragrances division. He was one of the architects of the elevation turnaround the division initiated, as well as driving smaller and bigger innovations focusing on clients’ needs.
In 2020, he was promoted Managing Director for Jewellery, Watches and Accessories Travel Retail Europe leading the division in uncertain pandemic times. He led the commercial account management for global Travel Retail operators for the brand, facing the crisis while transitioning successfully the business for post-pandemic recovery.
In 2022, Jonathan was promoted Global Managing Director of the Fragrances Business Unit and member of the Executive Committee of the Bulgari Group.
As per September 1st, Jonathan has been promoted to the head of BVLGARI Watch Business Unit as Managing Director.
Jonathan Brinbaum is married and has two children.