Born in Sirmione del Garda on February 28, 1966, Luca Roda launched his fashion career in Germany (1987-1990) at Transit, followed by an inspirational year between Los Angeles and New York in 1991. He then served as Sales Director at Prochovnick Srl, a leading tie manufacturer (1992-1995). In 1995, Roda established his eponymous fashion brand, achieving global distribution in prestigious stores by 2000. His entrepreneurial excellence earned him the 2007 Lombardy for Work award for innovation and creativity in start-up development. Roda has provided strategic consultancy for luxury brands including Brioni while maintaining significant institutional roles: advisor to Brescia Chamber of Commerce (2009-2016), board member of Confindustria Brescia, and since 2011, member of the technical-scientific committee at the Higher Technical Institute for New Technologies Foundation, promoting Made in Italy excellence. His commitment to fashion education began in 2014 as a lecturer for Fashion Designer courses. In 2016, he joined the prestigious maison Jacob Cohen, becoming CEO in 2020.