Maria Fernanda Hernandez Franco
Head of Sustainability
With 15 years of global expertise in International Law, negotiation, digital marketing, global communications, and business sustainability management, Fernanda is at the forefront of sustainability. Her international background and network drive cross-cultural business initiatives and amplify brand presence across industries. As the Head of Sustainability at luisaviaroma.com, she shapes the company’s sustainability strategy and LVRSustainable platform for conscious brands and global projects. Her path is marked by championing worldwide initiatives, focusing on crucial social causes, education, and, notably, the advancement of gender equality and women’s empowerment. Recognized as a sustainability pioneer, Vogue Scandinavia acknowledges her for humanizing the fashion industry. Her strategic acumen fosters transformative partnerships and sustainable practices in the international arena, driving a more sustainable future.