Having worked in Digital Marketing for over 15 years, I have strong experience in optimization through actionable insights and concrete activations to enrich the experience and grow the business. With a long background in marketing agencies, I have worked for multiple sectors, with diverse objectives such as lead generation, customer loyalty, or generating business for e-commerce sites. Currently, I lead a team that supports the LVMH group’s Maisons in their digital maturity journey, providing tailored support on CRO and SEO topics. We assess maturity, accelerate it through daily support, and monitor results, whether in terms of traffic, user engagement, or conversion rates.