Sergio Azzolari joined Roberto Cavalli in March 2023 as the Chief Executive Officer with the aim of
revitalizing the brand’s presence in international markets.
A respected figure in the fashion industry, Sergio Azzolari was born in Erba in 1969.
After graduating in Oriental Languages from the University of Venice “Ca’ Foscari” in 1993, he
began his career in the market industry with ALPHA CIRCUIT, a local boutique firm specializing in
joint venture agreements.
In 1998, he moved to Hong Kong to gain a deeper understanding of investing in China invited by
the BENETTON GROUP to join their upcoming China team as an Area Manager.
Sergio Azzolari later returned to Italy and was hired by ARTSANA Spa, the owner of brands such as
Chicco and Prenatal, as an Area Manager. He quickly progressed and became the Director of the
company in 2000, becoming the youngest Director in the Group’s history at that time.
In 2003, Azzolari joined FORNARI GROUP as the Commercial Director. In just three years, he
became the CEO of the Asia Pacific Region, based in Hong Kong.
In 2008, Azzolari was hired by MISSONI as the Retail Director Worldwide in Italy. His
responsibilities included rationalizing, reorganizing, and developing the retail structure of the
company, as well as redefining the franchising strategy.
Between 2009 and 2010, he was called back by FORNARI SPA’s ownership as the CEO of various
regions including HK-PRC-USA-SPAIN.
From 2010 to 2015, Azzolari was selected to help create the Sun & Luxury Retail corporate division
at LUXOTTICA. He held the position of Senior Vice President of Product & Planning-Retail Optical
Americas in Cincinnati, OH.
From 2016 to 2022, Azzolari worked as General Manager for Tod’s, Hogan, Fay, and Roger Vivier.
He successfully revamped and transformed Hogan, while streamlining and synergizing Fay’s
business operations.
Azzolari most recently served as CEO of DSquared2 as the first in house CEO for the brand
since 2017.