Stefano Mocellini is a serial entrepreneur with deep experience at the intersection of digital, e-commerce, and innovation. In the early 2000s, he launched eties.it, one of Europe’s first online stores dedicated to men’s accessories. In 2010, he founded Diana Corp, which became Italy’s leading provider of e-commerce solutions for fashion and luxury brands. After scaling the company and completing a successful exit in 2022, he launched his most ambitious venture yet: Live Story. Live Story is a next generation CMS designed to revolutionize how brands create and manage digital content. The platform combines the freedom of headless architecture with the ease of a visual editor, empowering marketing teams to design, launch, and optimize experiences without relying on developers. Backed by top fashion clients like Valentino, Bottega Veneta, and Max Mara Group, Live Story is now expanding across Europe. Stefano is passionate about building tools that bridge creativity and performance. His work blends product vision, strategic storytelling, and a deep understanding of what brands need to grow in a digital-first world. In parallel, he invests in real estate and lifestyle projects inspired by simplicity and design, including Locus Solus Vitae, a hospitality concept rooted in slow living.