Tal Ofer is a Global eCommerce SaaS Executive with over 15 years experience in developing New Business strategy, business partnerships and new client acquisitions. Experienced in linking technology to brands and retailers and e-commerce strategies and helping to deliver business & IT transformation. Have previously worked for global companies like Rakuten, Criteo and Pitney Bowes and for startups like Keros and iAdvize. Currently looking after solution partners for Cloudinary, an API-First media layer technology which help brands and retailers to deliver engaging experiences. Tal is also Head of Growth Council at the MACH Alliance.