With over 15 years of solid experience in digital marketing and technology, Jean-François Stalder serves as Senior Director MarTech at Merkle Central Europe in Geneva. Leading a team of 100 experts, he oversees end-to-end delivery quality, the MarTech P&L, and the career development of his teams. Throughout his tenure at the company—notably as Deputy Head of the Salesforce Division and Practice Group Manager—Jean-François has successfully structured Salesforce Marketing Cloud competency centers, managed strategic budgets, developed standardized service offerings, and solidified key technology partnerships. His leadership also extends to driving complex pre-sales engagements, mentoring practice directors, and expanding major client accounts across various sectors (luxury, retail, pharma). Holding a Bachelor’s in Business Administration from HES-SO and a Master’s in Luxury Marketing from CREA Geneva, he combines a global strategic vision with recognized operational rigor.