“Hans Daugaard Nilsson is a 2008 University of Copenhagen graduate and E-Commerce and Digital Platforms Manager at Swarovski Optik. He has 15+ years of experience building digital products and experiences at global scale.

Over the past eight years at Swarovski Optik, Hans has built and shaped the online presence into a strong and relevant D2C channel, leading digital commerce initiatives across the US and European markets.

His work centers on the balance between e-commerce and a premium brand. He serves multiple markets and customer segments from one platform, with localization and a well-structured content model at the core, so the brand’s distinctive identity stays consistent at every touchpoint.

Hans brings a practical perspective on what it takes to make digital commerce feel as precise and considered as the products it sells.”