Matteo Atti is an established brand and value creator, shaping the luxury world for the next decade.

He’s the Chief Marketing Officer at Vista, the largest on demand private aviation group in the world, leading a global marketing team in charge of the entire customer journey, harnessing insights about its UHNWI to introduce exciting innovation programs.

His expertise was built working with leading global brands in luxury, fashion and telecommunications. Matteo began his career in Gucci during the Tom Ford tenure. He has led Nokia retail campaigns for over 30,000 shops as well as headed the business development team for Bottega Veneta, catering to the luxury fashion’s elite. In London, he worked alongside Sir Paul Smith to refocus the business around its core attributes, products and brand.

His projects have been featured on the WSJ, Robb Report, NYT, Business Insider and he has been a contributor to Forbes magazine. His ideas won the “Legends Award” from Departure magazine in 2019 and 2020. He has created books on fine wine and private dining and contributed to several innovation books.

Matteo holds an MA in Communication Science from Bologna University and an Exec MBA from Insead. He is also a professor in Luxury Business Development and a Member of the Academic Board at the International University of  Monaco.