Graduated in Business Administration at Luigi Bocconi University in Milan, he began his professional career in the Spanish multinational Zed Worldwide in the Telecommunications sector starting as Product Manager and then years later as Country Manager for the Italian branch. He then participated in the dizzying growth of Privalia, leader in online flash sales, as Head of Digital Marketing in Italy and then as Traffic & Acquisition Manager for the entire group. In 2013 he is Co-founder and Ceo of LOVEThESIGN, e-commerce reference in the online sale of design furniture for the home. In 2020 he falls in love with the digitalization project of Longino & Cardenal following the launch of the e-commerce channel.